'Succinct and informative, a ... deep look into a deceptively complex subject.' -Christopher Lehmann-Haupt, New York Times
'Easily the Best Book on Advertising' - Philip Sawyer, director, Starch Advertising Research
'Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.' -Wired
'An immensely entertaining and seriously provocative piece of work . . . As wise as it is witty, this is a must for anybody really interested in brand marketing-or hooked on nostalgia.' -Baltimore Sun
'Twenty Ads That Shook the World is a triumph. . . . James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author.' -Creativity magazine
'This book is on fire with ideas. Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who's ever wanted to buy or sell something.'-Steve Hayden, president, Worldwide Brand Services, Ogilvy & Mather
'A thoroughly enjoyable read that will have you humming more than a few jingles you thought you'd forgotten.' -Entrepreneur
'As eerily comforting as a family photo album.' -Esquire
'This book is a treat. . . . Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking.' -Mary Wells Lawrence, founding partner, Wells, Rich, & Greene
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